Apple Events

1997

Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.

Where to Watch Apple Events • 1997

4 Episodes

  • Macworld, San Francisco (1997)
    E1
    Macworld, San Francisco (1997)Steve Jobs 1st reappearance on stage. Gil Amelio (Apple’s CEO) botched the whole event, effectively ruining Steve Jobs' comeback moment. Steve was consultant at the time.
  • Special Event, Think Different (1997)
    E2
    Special Event, Think Different (1997)During a Special Press Event, Steve Jobs introduced the Think Different campaign to an exclusive audience.
  • WWDC, San Jose (1997)
    E3
    WWDC, San Jose (1997)
  • Macworld, Boston, The Microsoft Deal (1997)
    E4
    Macworld, Boston, The Microsoft Deal (1997)Historic Keynote. Steve Jobs announces a partnership with Microsoft and hinted to the Think Different campaign.

 

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