Apple Events
2002
Apple Inc. announces new products, product redesigns and upgrades through press conferences that garner a significant following in traditional and online media. Often the purpose of the event is kept as a secret to create buzz and only unveiled during the event.
Where to Watch Apple Events • 2002
7 Episodes
- Macworld, San Francisco, iPhoto (2002)E1
Macworld, San Francisco, iPhoto (2002)Macworld San Francisco was an entertaining keynote and worth the watch. Steve Jobs introduced a totally new design for the iMac (Sunflower iMac), updated the iBook and introduced a new application for its digital hub strategy: iPhoto (version 1.0). - Special Event, Cupertino, Xserve (2002)E4
Special Event, Cupertino, Xserve (2002)In this rather soporific event, Steve Jobs and Apple’s management introduced Xserve, Apple’s attempt to enter the entreprise market. The move was a rather strange since at the time, Apple was totally consumer focussed. It released iconic products like the iMac, clamshell iBook and iPod and had very little to do with the Fortune 500 companies. The event is also the first time that Tim Cook appeared on stage for Apple.