Braincraft
You Don’t Think About 67% of Your Behavior
2025 • E4 Dec 17, 2025 9m
I recently failed a running resolution despite having a PhD in habits
BUT, it turns out that failure makes sense. New research shows most of our behaviour is both automatic and intentional at the same time. Here I explain what that means for your daily habits and New Year’s Resolutions.
BUT, it turns out that failure makes sense. New research shows most of our behaviour is both automatic and intentional at the same time. Here I explain what that means for your daily habits and New Year’s Resolutions.