CNBC Originals
BMW: A Driving Obsession
TV-14
2011 • E3 Jul 13, 2011 45mCNBC goes inside one of the most successfully managed brands and companies in the world — BMW. Its familiar blue and white logo stands as the symbol of prestigious, high-performance, luxury cars. A one-time aircraft engine manufacturer that eventually moved to motorcycles and offbeat sports sedans, BMW today commands brand recognition and respect that is the envy of the commercial world.