Everyman
Message in a Bottle
2004 • E1 Feb 2, 2004
Two new Muslim companies have the same extraordinary goal-to replace the world's biggest brand, Coca-Cola, in the affections of over a billion consumers. Mecca Cola and Qibla Cola are among a growing wave of Islamic campaigners seeking to boycott US products, and as Everyman shows, the threat to the iconic drink is serious and unprecedented.