Food Theory
Can Gen Z SAVE Sprite?
2026 • E20 May 19, 2026 20m
Sprite used to be a staple of pop culture and entertainment but they’re coming for the big brands now. Recently, the premier lemon-lime soda has been going through a bit of an identity crisis over the past couple years but then, I saw they launched a whole rebrand! If this rebrand goes the way I think it might, we might be seeing one of the most crazy shifts in the history of soft drinks.