Four Corners

Branded: Nike

TV-PG
1997 • E4    60m
Summer Series: Ex BBC & Elgin Productions. A profile of Nike, in which the BBC closely examines the corporate strategies that lie behind the brand name. The genius at the helm is Phil Knight, one of the first global entrepreneurs to exploit the low cost labour markets in SE Asia. This is the story of Nike.

Where to Watch Four Corners - 1997 • E4

 

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