Gruen

Season 4

The show that lifts the lid on advertising, spin and marketing. Join host Wil Anderson, stalwarts Todd Sampson and Russel Howcroft and other advertising industry experts to unpick the ways we're all bought and sold.

Where to Watch Gruen • Season 4

10 Episodes

  • Big Banks
    E1
    Big BanksHow are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a Pitch to make Australia the USA's 51st State.
  • Facebook
    E2
    FacebookThe How Do You Sell segment looks at how Facebook is trying to recover from the Cambridge Analytica scandal. Two advertising agencies try to convince us to shut down the Internet for good in The Pitch. The Target Market segment looks at how Australia is being sold to the United States.
  • Pharmacies
    E3
    PharmaciesThis week on Gruen: the changing face of pharmacies- how the humble chemist became a $16 billion industry. Dollars and scents- why are so many celebrities flogging fragrances? A Pitch to boycott the Royal wedding and David Warner's redemption tour.
  • DNA
    E4
    DNAThe race to trace your saliva- the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a parental payback scheme.
  • Mattresses
    E5
    MattressesThis week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.
  • Health Insurance
    E6
    Health InsuranceHow do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.
  • Hair Loss
    E7
    Hair LossOn Gruen this week: the hair loss industry and how the advertising targets male insecurities. The online shopping wars and Amazon Australia: the big new local brand tests the waters with a big new local campaign. Plus, a Pitch to raise the profile and pay packet of teachers. Joining Wil, Todd and Russel will be Cam O'Keefe and Emily Taylor.
  • Food Delivery Services & Bowel Cancer Awareness
    E8
    Food Delivery Services & Bowel Cancer AwarenessEating in and the new way to take-away, dishing up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.
  • Lollies
    E9
    LolliesHow you sell lollies without a single TV ad. The rise of End of Financial Years Sales and discount fatigue. Sunny the latest banking mascot and a Pitch to convince millennials to move to the country.
  • Supermarket Bag Ban
    E10
    Supermarket Bag BanOn the Gruen season final: the supermarket bag ban - a big PR win or spectacular PR fail? ASMR - a trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

 

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