S1 • E3 May 1, 2023 40m
Makeup has the power to create high drama. We will be spilling the tea on secret wars and the battle for brand supremacy behind the scenes of the makeup industry. One particular war was so intense, it would eventually make it to Broadway. Elizabeth Arden and Helena Rubinstein would wage a war for the ages. From poaching each other's employees, to figuring out the trick for waterproof mascara, those two would fight till the bitter end.
