The Transformers began as a modest import toy only to become a multibillion-dollar merchandise line that would inspire a multibillion-dollar film franchise.
Where to Watch Icons Unearthed • Transformers
6 Episodes
A Marvel-Ous Marketing Campaign
E1
A Marvel-Ous Marketing CampaignIn the 1980s, Hasbro needed a hit toy line. Transforming robots were hot in Japan, but to succeed in the U.S., they needed a backstory. Enter Marvel Comics!
It's Over Prime
E2
It's Over PrimeTransformers explodes in popularity, but Hasbro sidelines Marvel Comics and kills Optimus Prime to launch new toys—a gamble that could redefine the franchise for better or worse.
The Odd Couple Transforming Hollywood
E3
The Odd Couple Transforming HollywoodBy the 2000s, Transformers is on fumes but Steven Spielberg sees big-screen potential, tapping Michael Bay—who isn’t convinced this 80s toy can become a new millennial movie.
Roll Out the Sequels
E4
Roll Out the SequelsAfter Transformers’ success, Paramount races toward another film. A writers’ strike and tight timeline threaten the sequel while Shia LaBeouf and Megan Fox fuel tabloid flames.
The Sword in the Energon Cube
E5
The Sword in the Energon CubeMichael Bay is lured back to Transformers as China box office drives massive Hong Kong set pieces—but VFX strain and medieval lore leads to the audience groaning.
Autobots Reboot!
E6
Autobots Reboot!Michael Bay exits Transformers, leaving Paramount scrambling. Two untested directors are tasked with rebooting the franchise—but has the series already run out of gas?
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