Inside...
Inside Iceland: Britain's Budget Supermarket - Part 2
S3 • E15 Jan 19, 2020 60m
On the search for a high-end restaurant-style chip to add to their existing range, Iceland's chip buyer heads to Belgium to see how to produce a premium chip cheaply. There's also a look at the company's out-of-town bulk-buying spin-off called Food Warehouse, and cameras reveal how the supermarket chain is keen to cash in on the popularity of sea bass.