Kings of BBQ
Making the Rubs, Selling the Dream
S1 • E2 Aug 19, 2023 42m
Cedric and Anthony hone in on their signature tastes with the Pilot R&D team. A visit with the marketing team and Mike Meldman help the guys dive further into the purpose of launching the brand and being authentic to their roots. A trip to the golf course yields some iconic and hilarious brand messaging.
