The World in Images

Barbie with Autism – Marketing or Inclusion?

S5 • E39    Apr 2, 2026    11m
On TikTok, a girl unboxes her first "autistic" Barbie from Mattel. The doll is designed for social media and fits into the company's inclusive marketing strategy. But what does the product say about the current portrayal of this developmental disorder?

Where to Watch The World in Images - S5 • E39

Cast of Barbie with Autism – Marketing or Inclusion?

  • Sonia DevillersSelf - Presenter

 

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