S1 • E2 Feb 10, 2021 41m
Classically trained chef Lesley owns and operates OMG Coffee + Bakeshop in Toronto, ON, it which she runs with her boyfriend, Jordan. Lesley is the general manager and does or oversees the baking while Jordan makes the custom ordered sandwiches for the lunch crowd in handling front of house with Lesley. Much of what she produces is personal to her, such as the maple tart - the primary ingredient originally sourced by her father from Manitoulin Island - which she has dedicated to him in he recently having passed. Despite good reviews for their food, they are constantly run off their feet, are always thinking about the shop when not there - neither having had prior retail experience - leaving them with no personal time as a couple, and are not turning a profit. They are at a crossroads in their lease being up for renewal, it foolish for them to renew in what may be a losing proposition. Steve can see that Lesley knows how to bake, but her quest for perfection may be part of the issue. He will help her streamline production while keep those items which are personal to her and the bakery, while create new product which will drive more profit but still keeping with their overall bakery philosophy. While he will also help with certain fundamental retail basics, Tiffany will have to do most of the heavy lifting in that regard, including making the interior feel more welcoming - something which Lesley and Jordan admit is an afterthought - and arguably the most important of upping the exterior curb appeal as the current frontage is easy to miss, and highlight what makes the bakery special to them and hopefully to their customers who generally like a story behind what they see and taste.
