S2 • E4 Apr 21, 2022 41m
Having been a summer tourist there herself for many years, Kelly, a proverbial home baker, bought the Little Cove Bakery in Tobermory, ON three years ago, Tobermory largely that summer tourist town with the bakery located on the highway just before entering the national park. Rather than it be what was her original thought of a fun business in a place she loved, it has turned out to be a constant worry in needing to make enough money during the six month tourist season to cover her "year round" bills. As such, she works 24/7 unpaid alongside her sister Denise and her husband Ted, both also unpaid, during that tourist season. With that worry about money, she has not put in the needed upgrades to the business to make it her own. Steve can see that Kelly is more than a good home baker, but she has to make the place her own by building off what she does well - mostly her best selling butter tarts, which Steve considers among the best he's ever had - and ditch what doesn't sell well in Kelly keeping what the previous owners had on offer such as pies and "store bought" doughnuts, and by making it a twelve month out of the year business through marketing it as a destination bakery and fostering a strong a loyal local clientele. Tiffany can help with the latter as she rebrands the business into a bakery/general store. Beyond making the exterior look more like a business and not a house, Tiffany sees the interior as a blank canvass in Kelly not having put much if any thought into how the front of house looks or functions.
