RE: European Stories

The reading phenomenon of Gen Z

Not Rated
S10 • E19    Feb 2, 2026    30m
Understanding the world through reading seemed to be off the table for a while. Now, reading is part of a new lifestyle: Young women between 18 and 30 are captivated by lavishly designed books – and inspired by bloggers like Jess. The focus is on New Adult literature with themes revolving around love and sex. Is Gen Z saving the book market?

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