
TED-Ed
What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill
TV-PG
2013 • E13 Jan 14, 2013 10mImagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered.