TED Talks
Rory Sutherland: Life lessons from an ad man
TV-PG
2009 • E176 Oct 14, 2009 19mAdvertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.