TED Talks
Shashi Tharoor: Why nations should pursue “soft" power
TV-PG
2009 • E202 Dec 2, 2009 19mIndia is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.