TED Talks

Dan Ariely: Are we in control of our decisions?

TV-PG
2009 • E91    May 19, 2009    17m
Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

Where to Watch TED Talks - 2009 • E91

 

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