TED Talks

Jason McCue: Terrorism is a failed brand

TV-PG
2012 • E85    Jun 1, 2012    15m
In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product — the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

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