TED Talks
Heidi Boisvert: How I'm using biological data to tell better stories -- and spark social change
2019 • E283 Dec 2, 2019 8m
What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.