The Fifth Estate
The War on Wheat
S40 • E15 Feb 27, 2015 60m
It's a multi-billion dollar battle for your belly. Millions of people are joining the anti-wheat revolution.
Kellogg's, the world's largest cereal maker, has seen its biggest drop in sales since the 1970s. Food companies are selling off their struggling bread divisions. It's all because best-selling health evangelists say that wheat is causing everything from fat bellies to schizophrenia. But do they have science on their side? Mark Kelley takes a hard look at what's driving a movement that is dramatically changing the way we eat.
Kellogg's, the world's largest cereal maker, has seen its biggest drop in sales since the 1970s. Food companies are selling off their struggling bread divisions. It's all because best-selling health evangelists say that wheat is causing everything from fat bellies to schizophrenia. But do they have science on their side? Mark Kelley takes a hard look at what's driving a movement that is dramatically changing the way we eat.