The Genius of Design
Better Living Through Chemistry
S1 • E4 May 28, 2010 60m
The story of design enters the 50s and 60s, when a revolutionary new material called plastic combined with the miracles of electronic miniaturisation to allow designers to offer post-war consumers something new: liberation.
Designer Verner Panton pursued the seemingly impossible dream of a chair made from a seamless piece of plastic while Joe Colombo proposed the Austin Powers-style 'cabriolet bed', complete with built-in cigarette lighter and stereo. Meanwhile in Japan, designers at Sony were shrinking radios from pocket-size to palm-size, paving the way for the ultimate in portable lifestyle-the Walkman. But the optimism of the era came to an abrupt end when concerns about the environmental impact of plastic came to the fore.
Designer Verner Panton pursued the seemingly impossible dream of a chair made from a seamless piece of plastic while Joe Colombo proposed the Austin Powers-style 'cabriolet bed', complete with built-in cigarette lighter and stereo. Meanwhile in Japan, designers at Sony were shrinking radios from pocket-size to palm-size, paving the way for the ultimate in portable lifestyle-the Walkman. But the optimism of the era came to an abrupt end when concerns about the environmental impact of plastic came to the fore.