The Hard ScienceIn England, scientists are about to stumble onto a drug that will change the world. The team is on the verge of shutting down a failed drug trial looking for new heart medication when a few subjects report a very unusual side effect.
The Hard Sell
E2
The Hard SellThe marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
The Hard Truth
E3
The Hard TruthIn 1998, Viagra was released to a wave of hysteria, headlines and huge sales. But now, the carefully crafted marketing message is out of the team's hands.
