According to the project's rules, two teams compete for the grand prize-10 million rubles. One consists of popular artists, musicians, and bloggers. The other consists of ordinary people who have never been abroad. They undergo various tests of strength, agility, and ingenuity. The final week of the Grand Challenge determines the location where the teams will live for the next few days. The winners are sent to a luxurious villa, while the losers are sent to a camp in a remote Turkish forest, surrounded by wild animals and minimal conditions. Each week, the teams select two candidates for elimination. They undergo minor challenges, and the loser is eliminated from the project.
