S1 • E3 Apr 9, 2009 60m
Willie's on a mission to create the perfect bar of chocolate but, before he can pitch the idea to retailers, he needs to start with the perfect beans.
Having hand selected a high grade variety from Venezuela, Willie thought he was home and dry - but a mix up on the order has sent his cacao to the other side of the world and Willie to the doldrums. "With the current economic climate, is it the worst possible time ever to a have launched a bar of chocolate?" he mopes.
Bean issues and finance worries are a world away from the birthplace of Willie's chocolate obsession, Venezuela. Willie pops across to meet artisan chocolate maker, Pedro Rosa, for some confectionary inspiration. "People like Pedro are key to finding out those little secrets," Willie tells us. "It's all about flavour."
Having hand selected a high grade variety from Venezuela, Willie thought he was home and dry - but a mix up on the order has sent his cacao to the other side of the world and Willie to the doldrums. "With the current economic climate, is it the worst possible time ever to a have launched a bar of chocolate?" he mopes.
Bean issues and finance worries are a world away from the birthplace of Willie's chocolate obsession, Venezuela. Willie pops across to meet artisan chocolate maker, Pedro Rosa, for some confectionary inspiration. "People like Pedro are key to finding out those little secrets," Willie tells us. "It's all about flavour."
